Marketing Resource Management

Empowering Organizations through Process Optimization

As marketing becomes more complex and greater demands are placed on marketers to drive more strategic, customer-based initiatives, their reliance upon centralized and automated systems increases.

Marketing Resource Management (MRM) is software infrastructure that empowers organizations to be able to better plan, budget, control, and track their marketing campaigns. MRM allows marketers to optimize virtually all their processes ensuring that scarce resources such as funding and personnel are put to their best use.

RiverPoint Solutions Group specializes in the implementation and configuration of MRM capabilities providing a collaborative framework where marketers are able to:

  • Develop workflows where project tasks are assigned and approvals to marketing initiatives are captured and stored
  • Implement repeatable and automated processes in order to accelerate time to market, institute best practices and streamline campaign delivery
  • Maintain ongoing real-time visibility into their marketing initiatives
  • Automate communications internally and with outside vendors ensuring campaigns stay on schedule and bottlenecks are minimized
  • House “approved” creative work and assets in a central repository where they can be easily accessed

MRM provides a platform for both high-level marketing planning and day to day marketing execution. It ensures that strategic goals and marketing activities, along with their financial allocations are aligned and tracked. MRM results in greater collaboration, operating efficiencies, transparency, speed to market and ultimately marketing ROI.


IBM Solutions

Overview


IBM AnalyticsLearn more
AnalyticsFueled by more types and sources of data than ever before, insight from analytics is redefining the boundaries of what’s possible for individuals, organizations and entire industries. Advances in technology, such as the increasing penetration of cloud services and the myriad of devices that comprise the Internet of Things (IoT), are generating opportunities to gain a more relevant and deeper understanding of your organization and the marketplace.
IBM CloudLearn more
IBM CloudHybrid. Open. Secure. IBM Cloud is at the nexus of dramatic innovation with mobile as the activation point, data analysis driving differentiation and security as the enabler. Discover the continuum of choices for infrastructure, platform, and services to accelerate digital business.
IBM MobileFirstLearn more
MobileEfficiently build and deploy mobile apps that run smoothly on a wide variety of devices. Upgrade quickly and often. Unlock back-office capabilities to create a better front-office engagement.
IBM Social and EmailLearn more
IBM Social and EmailIBM social and email solutions provide integrated business collaboration tools including file sharing, communities and team spaces, online meetings, audio and video chat, email and calendaring-delivered on premises or in the cloud to virtually any device or application.
https://digitalcontentmarketing.sharedvue.net/sharedvue/iframe?sviresizer=ibm.partnerco.net&svgroup=ibm_showcase&svlang=en&svunpublished=true
Marketing Resource Management Icon
Request a Demo

Contact RiverPoint to learn more about our full range of enterprise marketing management solutions.