Today’s mobile consumer expects contextually relevant marketing content anywhere, anytime. For marketers, this translates into a real challenge as they are faced with too many available channels, disparate technologies, not to mention daunting analytics.
‘Getting it right’ in the eyes of the mobile consumer is critical. Therefore, marketers must master the art and science of mobile marketing while avoiding the easy pitfalls of excessive, poorly targeted, non-relevant and intrusive messages. Effective mobile marketing drives positive consumer sentiment and ultimately the desired level of brand engagement as part of the journey to sustain a competitive edge in today’s business environment.
RiverPoint delivers mobile marketing capabilities as part of our multichannel marketing solution. Additionally, our experts help marketers design, build, test and execute mobile marketing programs.
- Mobile Website – Trigger targeted notifications to drive desired website experiences. Execute real-time segmentation and engagement of your mobile site visitors
- Mobile Application Push – Deliver contextually relevant dynamic messages based on consumer segments, triggering location or event. Drive consumers deeper into the application, view mobile websites, click to call and take social actions
- Mobile Email – Design, test, preview render and deliver personalized email messages optimized for mobile devices
- Mobile Messaging – Deliver messages globally, provision short codes and assist carrier approvals to enable one-way and two-way SMS and MMS messages
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