Mobile Marketing

Seamless, Simple, Mobile Marketing by RiverPoint

Today’s mobile consumer expects contextually relevant marketing content anywhere, anytime. For marketers, this translates into a real challenge as they are faced with too many available channels, disparate technologies, not to mention daunting analytics.

‘Getting it right’ in the eyes of the mobile consumer is critical. Therefore, marketers must master the art and science of mobile marketing while avoiding the easy pitfalls of excessive, poorly targeted, non-relevant and intrusive messages. Effective mobile marketing drives positive consumer sentiment and ultimately the desired level of brand engagement as part of the journey to sustain a competitive edge in today’s business environment.

RiverPoint delivers mobile marketing capabilities as part of our multichannel marketing solution. Additionally, our experts help marketers design, build, test and execute mobile marketing programs.

  • Mobile Website – Trigger targeted notifications to drive desired website experiences. Execute real-time segmentation and engagement of your mobile site visitors
  • Mobile Application Push – Deliver contextually relevant dynamic messages based on consumer segments, triggering location or event. Drive consumers deeper into the application, view mobile websites, click to call and take social actions
  • Mobile Email – Design, test, preview render and deliver personalized email messages optimized for mobile devices
  • Mobile Messaging – Deliver messages globally, provision short codes and assist carrier approvals to enable one-way and two-way SMS and MMS messages

 


IBM Solutions

Overview


IBM AnalyticsLearn more
AnalyticsFueled by more types and sources of data than ever before, insight from analytics is redefining the boundaries of what’s possible for individuals, organizations and entire industries. Advances in technology, such as the increasing penetration of cloud services and the myriad of devices that comprise the Internet of Things (IoT), are generating opportunities to gain a more relevant and deeper understanding of your organization and the marketplace.
IBM CloudLearn more
IBM CloudHybrid. Open. Secure. IBM Cloud is at the nexus of dramatic innovation with mobile as the activation point, data analysis driving differentiation and security as the enabler. Discover the continuum of choices for infrastructure, platform, and services to accelerate digital business.
IBM MobileFirstLearn more
MobileEfficiently build and deploy mobile apps that run smoothly on a wide variety of devices. Upgrade quickly and often. Unlock back-office capabilities to create a better front-office engagement.
IBM Social and EmailLearn more
IBM Social and EmailIBM social and email solutions provide integrated business collaboration tools including file sharing, communities and team spaces, online meetings, audio and video chat, email and calendaring-delivered on premises or in the cloud to virtually any device or application.
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