Interactive Marketing

The Right Message at the Right Time

Consumers have become overwhelmed with the sheer volume of outbound brand marketing efforts and, as a result, traditional marketing ROI has suffered. To counter this trend, brands are improving outbound to become more interactive and recognizing the inherent value of connecting with consumers on their own terms and during those moments when consumers directly contact them.

Successful companies deploy interactive brand strategies that must encompass most if not all inbound touchpoints and ensure a personalized and consistent experience over time. It is critical that brands manage similar levels of personalization for both identified known consumers as well as anonymous consumers.

RiverPoint delivers real-time interactive marketing capabilities as part of our multichannel marketing solution. Additionally, our experts help marketers design, build, test and execute interactive marketing programs across any digital channel.

  • Multichannel – interactive personalization for web, mobile web, mobile application push, display ads, call center, voice response, point of sale, kiosks, ATMs and more
  • Patterns – individual consumer behaviors over time are captured, analyzed and used for real time personalization
  • Self-Learning – Bayesian algorithms are used to enable self-learning, best applied to anonymous visitors and drives towards optimization of acceptance rates. It prevents overwhelming bias and avoids over learning. Ultimately it optimizes the value of the offer and the likely acceptance rate


IBM Solutions

Overview


IBM AnalyticsLearn more
AnalyticsFueled by more types and sources of data than ever before, insight from analytics is redefining the boundaries of what’s possible for individuals, organizations and entire industries. Advances in technology, such as the increasing penetration of cloud services and the myriad of devices that comprise the Internet of Things (IoT), are generating opportunities to gain a more relevant and deeper understanding of your organization and the marketplace.
IBM CloudLearn more
IBM CloudHybrid. Open. Secure. IBM Cloud is at the nexus of dramatic innovation with mobile as the activation point, data analysis driving differentiation and security as the enabler. Discover the continuum of choices for infrastructure, platform, and services to accelerate digital business.
IBM MobileFirstLearn more
MobileEfficiently build and deploy mobile apps that run smoothly on a wide variety of devices. Upgrade quickly and often. Unlock back-office capabilities to create a better front-office engagement.
IBM Social and EmailLearn more
IBM Social and EmailIBM social and email solutions provide integrated business collaboration tools including file sharing, communities and team spaces, online meetings, audio and video chat, email and calendaring-delivered on premises or in the cloud to virtually any device or application.
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