News & Events
RiverPoint Presents at Unica Marketing Innovation Summit
Chicago, IL (April 20, 2010) - RiverPoint Solutions Group LLC, a systems integration consulting firm providing innovative business solutions for associations and non-profit organizations, today announced that EMM practice leader Paul Ernst will co-present “Driving results in a dynamic Interactive Marketing environment” with Matthew Licausi from National Research Council for College and University Admissions (NRCCUA) to be held Weds May 19, 2010.
This presentation will focus on how NRCCUA is utilizing the Unica Interactive Marketing platform to attract, inform, engage and serve it customers through an online interactive community. Using an integrated multi-channel approach, NRCCUA has honed their communication stream to keep their members active and engaged. They utilize dynamic, personalized email to engage them and real-time web offers to satisfy their needs based on their personal profile and web behaviors. NRCCUA has seen their opt-out rates decline, their click through rates soar, and their conversion metrics achieve all-time highs. The Interactive Marketing environment powered by Unica allows NRCCUA to have true customer insight and demonstrate their performance through combined offline/online reporting of all activities in their multi-channel efforts.
Matthew Licausi from NRCCUA and Paul Ernst from RiverPoint will demonstrate how NRCCUA uses Campaign, eMessage, Interact, NetInsight, CustomerInsight, and Model to bringing together millions of prospective college students and thousands of colleges without overwhelming or over-selling them.
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About RiverPoint
RiverPoint is an IT professional services firm providing innovative business and technology solutions that drive performance, increase operational efficiency and generate bottom-line results. We employ the best practices, technology and tools to deliver custom project management, enterprise marketing management and network support solutions, as well as providing the most qualified IT professionals and project teams.
Our seasoned technology and process professionals apply their significant knowledge and expertise to ensure the success of mission-critical initiatives. With more than two decades of experience spanning multiple industries, RiverPoint has a depth and breadth of technology, project management and business acumen that few companies can match. RiverPoint is headquartered in Des Plaines, Illinois with branch office locations in Overland Park, Kansas and Omaha, Nebraska.
Contact
Russell Rosen
RiverPoint Group LLC
847.233.9600