Enterprise Marketing Management Solutions
Integrated Interactive Marketing for Associations
Understanding all Member's touchpoints and behaviors is key to providing customized, actionable information and offers to drive higher membership satisfaction and retention.
RiverPoint, A Unica Reseller and Integrator for Associations and Non-Profits, provides top rated Interactive Marketing tools as rated in the Leader Category by Forrester:
Forrester Research, Inc. evaluated 11 cross-channel campaign management vendors based on 91 criteria and found that Unica led the pack with its platform depth, cross-channel program integration, and data management capabilities.
Unica is recognized for offering marketers a set of tools to manage highly relevant and personalized communications delivered through online and interactive channels, as well as traditional programs such as mass advertising, direct mail, and telemarketing.
Why do Association and Non-Profits get increased Marketing ROI by integrating Enterprise Marketing Management tools with Association Management Systems like TMA Personify?
Today's Associations require require deep technology capability to fulfill their mission of serving the association members with not only membership platform but meetings, events, e-commerce, analytics. However, the days of relying exclusively on your AMS vender to provide the solutions you need are over. Personify Open makes it possible for the widest range of solution providers to build, market, and support integrations to Personify, dramatically extending your solution options.
With Unica Interactive Marketing and TMA Personify, today's association marketers have all the tools needed to reach and engage members and prospects. To adapt effectively to the challenges posed by this changing landscape, marketers need to shift away traditional marketing approaches and adopt "interactive marketing," defined as: The practice of engaging each customer and prospect in an interactive dialog that builds on past and current behavior". They are equipped to capitalize on emerging channels – like mobile and social media – using highly personal communications to communicate through all channels with equal ease and to manage conversations that continue through multiple interactions with the association.
RiverPoint has successfully integrated Enterprise Marketing Management tools with Association Management Systems data to combine online and offline data to gain a wholistic understanding of your members in order to increase relevance and lift on your association's key marketing initiaives. Interested? Come see RiverPoint at the TMA Annual Users Group Conference - Booth 120 or listen to customers who have done this in the "Business Intelligience Applied - Lessons from the Field" session on Tuesday 1:30 - 3:00.
For more information on RiverPoint's Enterprise Marketing Management Solutions, click here.
